While studying international business administration at the Oestrich-Winkel European Business School (Germany), at the University of California, Berkeley (USA), as well as at the Universidad Argentina de la Empresa in Buenos Aires (Argentina), Hans Werner Reinhard devoted his interest to the international exhibition industry covering both theory and practice. The subject of trade fairs was also the topic of his two diploma papers. One was for the degree of a Diplom-Betriebswirt (Business Administration) in 1996, the other for that of a Diplom-Kaufmann (Commerce) in 1997. He started his professional career with Messe Düsseldorf GmbH. In 1999 Reinhard moved to Leipziger Messe GmbH, the oldest traidefair company in the world. There he became Head of the department of management affairs. In 2000 he also took over as head of the protocol department. As of 2001 he additionally assumed responsibility as a project director for two trade fairs. As of 1 January 2004 Reinhard moved back to Messe Düsseldorf GmbH as Division Director. In June 2010 he has been appointed into the Board of Management of the company. In addition Reinhard is Chairman of the Board of Messe Düsseldorf China Ltd. as well as a Member of the Board of Messe Düsseldorf Asia Ltd. and of Messe Düsseldorf Japan Ltd. Reinhard represents Messe Düsseldorf on the Supervisory Board of Düsseldorf Congress Sport & Event GmbH. Furthermore, he is a lecturer for exhibition, congress and event management at the University of Applied Sciences in Düsseldorf as well as a member of the Foundation Board of his Alma Mater European Business School. Hans Werner Reinhard is married and has three daughters.